A client who sells protein supplements online reached out to us in September 2020 looking for a way to generate new, first-time customers.
They already were a “Best Seller” of whey protein powder on Amazon. In fact, their product was in the top 10 when they started working with us.
The problem was they were too dependent on Amazon and they wanted to start generating more revenue from direct-to-consumer sales on their website.
As an Amazon seller, their access to customer data was extremely limited. By shifting operations to their website, they could start using what they collected to strategize paid advertising campaigns.
This client previously managed Google Remarketing Campaigns, Search Campaigns, and Standard Shopping Campaigns, but they wanted to stop because their Average Cost of Sale (ACOS) was too high. Their Return on Ad Spend (ROAS) was also too low to continue on their own.