Schema markup is code that you can use to markup certain elements of your website to help search engines understand them better.

By adding local schema markup to your website, you can tell search engines exactly what your business name is, your image, your address, phone number, hours of operation and more.

In today’s article, I’m going to show you how to optimize your local seo website with schema.

Let’s get into it!

What Is Local Schema Markup? was developed as a collaboration by global search engines such as Bing, Yahoo, and Google, to create a method for categorizing information about different websites. 

Schema markup data is created through code, so it has a specific language used so the search engine can understand what you’re trying to tell it. Schema markups are also known as structured data and they could be instrumental for adding extra power to a digital marketing strategy.

For example, if your business has differing opening hours depending on the day, you can mark every department with an OpeningHourSpecification item for each one.

Customers use search engines to find businesses near their locations, within their timezones, and depending on availability. Increasing your ranking for a local business involves providing search engines with as much relevant information about your business as possible.

As per John Mueller’s statement , using structured data doesn’t have a direct benefit towards increased ranking. However, structured data makes it easier to show where a webpage is relevant, allowing it to rank easier for the right terms. Thus, it has an indirect, positive effect on search engine optimization ranking.

Before we keep explaining how to properly optimize schema markup to drive visitors to your site, let’s define some key terms that we’ll be using for the remainder of the article.

Structured data

First, we have structured data. Structured data is data specified in a standard format. Some examples of structured data include numbers, contact points, dates, and credit card numbers. Structured data is easy to understand and organized for local search engines.

Structured data helps standardize information about a page or subpage, classifying it better for web crawlers. In other words, schema markup is structured data that directly tells a search engine the meaning of your page and why users will find it useful. 

Types of Schema Markups

There are different formats of schema markups: RDFa, Microdata and JSON-LD, sometimes known as ld+json. Let’s describe what makes each of these types special:


JSON-LD is the Google recommended format for schema. JSON-LD is a Javascript notation embedded in a