Have you ever wanted to make it onto the Inc. 5000 list and join the ranks of Microsoft, Intuit, and Zappos?
Today, Inc. notified us that we made the Inc. 5000 list for the sixth year in a row, making us one of the fastest-growing companies in the U.S., again!
It’s an honor, and a dream come true to be on the list.
Instead of tooting our own horn by talking about how cool we are for making the list, I want to help YOU get on the list (assuming you aren’t already on it – I suspect many of our customers or people reading this already are!)
Here’s how to do it:
Step 1: Make Aggressive Growth Your Goal
I know it might sound obvious, but this step is FREQUENTLY overlooked…let me explain:
I remember a moment when our company was stagnating. We had a healthy business, but the reality was that for a period of time, it felt like we were just humming along in circles.
This is a common problem in many organizations. Sure, you want growth, but daily actions may not reflect that (or contribute to it).
It’s easy to get sucked into a routine of checking email, attending meetings, and doing busywork that seems worthwhile but doesn’t make an impact on growing the business.
Now, having a comfortable, healthy business that’s chugging along is a good thing to have.
But to me, that can also bring along an underlying killer: Complacency.
You see, the ENEMY of growth is complacency.
If things are bad, you change.
But if you’re complacent, you’re stuck.
I’m a firm believer that growth should be the goal.
If you are truly doing something good in your market, it’s your moral responsibility to help as many people as you can to the best of your ability.
By setting growth as your goal, you:
- Use your creative brain to solve customer’s problems, therefore making their lives better
- Earn the capital to fuel future product developments
- Find new ways to reach more of your market
- Challenge yourself to become stronger
…And even more importantly, you give your employees a vehicle to grow personally.
Everyone that’s working for you wants the opportunity to further their career, and when you make growth your goal, your team gets better too.
When they grow, they help you grow. In turn: that helps your customers even more.
Action: Take a good look at your day and judge whether your actions are helping you to reach more customers, better help your customers, or sell more to them. If not, then change your daily habits and make growth your main focus!
Step 2: Invest In Marketing – The RIGHT Way
Somehow I hear phrases like, “We didn’t spend a dime on marketing!” as if it’s something to be proud of.
Running a business is about making ROI – not spending zero dollars. If I spent a million bucks and made 2 million, I still made a million bucks.
So where should you start?
I’m a big fan of being a multi-channel marketer.
There isn’t “one” marketing channel that you should put all your eggs into. Just as each channel can be a goldmine, they all have inherent risks as well.
For a majority of marketers, investing in SEO is one of the BEST starting points, because at the core is content.
When you build content that answers your customer questions, then you’re essentially creating “marketing soldiers” that will keep going on promoting you for years to come.
You’ll rank for more terms, you can promote the content on social media, you can run ads to it, you can send it out in emails. It’s a multi-channel strategy .
Once you’ve found product-market fit, then you should accelerate that growth with paid traffic. If you do it right, you can grow massively by mastering this.
Action: Start investing in SEO by creating useful content, use all other forms of marketing to amplify that content & accelerate your growth.
(P.S. Need some help with content , SEO , or PPC ? We got you!).
Step 3: Grow Like You’ve Never Grown Before
Depending on what stage of business you’re running, you’ll want to do different things. Each year we’ve grown, we wrote about what we were thinking about at the time.
When we were in the early stages and got our first 10,000 users, we wrote an article about staying lean, getting to profitability quickly, and making a first big jump in sales.
We began investing in marketing and focused on creating a system that automatically brings in customers and develops a relationship with them. See the blueprint article here.
Then we grew to have our first $1mm month and we wrote this article about how important it is to build a solid company culture.
Every step of the way had new challenges and things to learn – but that’s the point. It’s what made it exciting.
Action: Revel in challenges, use hard times to gain strength. Read HOTH articles and implement like a madman.
Step 4: Go Get Your Awards
Once you’re growing and having the time of your life, apply for your awards!
The Inc 5000 application itself isn’t that hard – you just need a few financial statements. You DON’T have to be a multi-billion dollar company. It’s based on 3-year growth, not by being the biggest ever.
Here’s the link: https://www.inc.com/inc5000/apply
Action: Apply for the Inc 5000 when you hit the requirements. While you’re at it, go ahead and get yourself some awards from your local newspapers too!
You have to dream it fist for it to come true. Make growth your goal and invest in it. This will set off a chain of events that will change everything for you.
You can see the announcement from when we first made the list back in 2017 here .
P.S. Hit me up when you land on the list, I want to send you a digital high five!
Its really inspiring to be reading such articles, especially when I am a DIY seo just trying to rank my own site. My current aim is to be able to generate enough profits so I can engage your services!
LMAO! me too, I wondered what make me subscribe but I have no regret.
Guys, You know what? I’m bookmarking this page straightaway!
I want to see my company at the top. I want to know how a new website should do SEO strategy so that they can improve in the SERP results. Please guide me on this.
We have a post on seo strategy here .
Thanks for a great article. I do agree with you that investing in traffic is the right thing to do. I’ve been studying everything about investing in the right traffic source to get a good ROI. I like your helpful tips about investing in it the right way.
Great, thanks Anthony!
I’ve been focusing on growing as well. I’m a blogger, affiliate marketer and network marketer. I was told that I need to start turning my blog posts into videos and haven’t done it yet but I will get on that. I’ve been complacent about that and I know that COMPLACENCY is the enemy of growth. Your article has been a great motivator. I’m glad I subscribed to you. Raheela
Thank you for the comment Raheela! Dream Big!
Congratulations on making the list for the 3rd time!
This is so timely. I was just going through the INC 5000 list first research purposes and thought that it would be great to get our company on the list and then I see this article.
And then I was thinking about really concentrating on my YouTube channel and turning my blogs into videos, especially since I’ve landed on page one of Google for 2 of them and I see another blogger said that she needs to also do video for her blogs. #greatday
Thanks Carol! We love turning our blog posts into videos. We’ve been working through that this year and posting a lot more to our YouTube channel , and then going back and embedding the videos into our blogs.
Another good article that helps me understand the needs of my business. Scaling appropriately. Now just need to have the courage! Very motivating this morning. I’ve set a 3-year target for growth and just hit my first goal.
Thanks. Keep them coming!
Thanks for the comment, John! Hope to see you on the next list 🙂
I’ve been following you guys for a couple of years now and it’s great to see your growth, but also sad (…or inspirational, maybe) that I’m still in the same place 🙁
The “grind” can get hard at times. It can instill stress and anxiety, or worse, depression… but having those small successes are important to keep one going. I’m still pushing and will continue to push… harder. Congrats HOTH team, you all deserve it!
Thanks Jake! Keep on keepin’ on!
I am always looking for the best traffic sources that maximize the ROI, but it seems it is harder every day.
Congrats on your growth, it is amazing!